Google poised to enter travel search industry


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Google poised to enter travel search industry

Google has a knack for making waves when it pushes into new arenas, and online travel is no exception. Six months ago, Google announced its intention to buy the company that made it easy for travelers to compare airfares, ITA Software, for $700 million.

Since then, the biggest players in online travel have drawn lines, for and against the deal, and regulators have sought more time and information for an antitrust investigation, which continues.

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