During the launch of the Business Call to Action, President Paul Kagame called upon multinational corporations to invest in Africa and other developing countries to smoothen the process of their prosperity realization.
He was quoted as saying, ‘We invite more multinational firms to invest in Africa and in the developing world in general – in particular, enterprises that have ‘spin-off’ powers to contribute to linkages of supply chains and employment. With regards to business, we encourage the multinational corporations to adopt the win-win framework of achieving business goals while incorporating local raw materials and inputs in their supply chains.’
The Rwandan President said at the function that was also attended by the UN Secretary General Ban Ki Moon, that this call to action is an important second generation poverty reduction strategy as it draws key actors towards a single purpose
The Assembly brought together key figures of development including Heads of State, the business community and members of the civil society. President Kagame restated the importance of business saying that it creates prosperity, innovation, employment and expands the tax base. He told participants at the assembly that the Business Call to Action represents a more integrated approach to wealth-creation – government, business, and civil society for maximum impact.