Today in Johannesburg, a new international tourism campaign was launched: "Brazil is calling you! Celebrate life here. Brazil. Sensational!" It consists of television spots, print ads, social media programs and more, with the objective of inviting the world to visit the country before it becomes the host of major world sporting events. The goal is to excite, encourage and motivate travelers to take their business or leisure trips to Brazil. The campaign was prepared by the Tourism Ministry through EMBRATUR (Brazilian Tourism Institute) and will be seen on television and a newly launched YouTube page on July 12.